Business Development  ·  Sales Infrastructure  ·  Founder Advisory
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Services

Everything between first conversation and signed contract.

Six service areas, offered as a fixed-fee build, an ongoing fractional retainer or a full growth partnership. Core services are available in any engagement. Partner services come with extended engagements.

Core

Business Development & Pipeline

Fill the pipeline on purpose and keep deals moving.

  • Prospecting strategy & target account lists
  • Pipeline management & deal movement
  • Outbound campaign build & support
  • Deal support & deal strategy
  • Conference strategy
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Core

Sales Foundations & Operations

The structure that makes sales repeatable and teachable.

  • ICP & persona definition
  • Sales playbooks
  • CRM setup, management & data hygiene
  • Proposal & scope-of-work development
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Core

Positioning & Messaging

Say what you do in a way your best-fit buyers recognize.

  • Brand positioning & messaging direction
  • Marketplace visibility tied to BD priorities
  • Message testing in market
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Partner

Growth Strategy & Founder Advisory

A senior thought partner who also does the work.

  • Strategic thought partner on growth
  • Moving founder-held sales off your plate
  • Strategic account plans & expansion
  • Executive relationship ownership
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Partner

Marketing, Vendor & Systems Alignment

Get marketing, tools and people pulling the same direction.

  • Marketing strategy & campaign direction
  • Vendor & software evaluation and selection
  • Workflow, ownership & handoff design
  • Hiring, capacity & ownership planning
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Core

Client Experience

Turn signed clients into renewals and referrals.

  • Client onboarding sequences
  • Quarterly check-in cadences
  • Trust-transfer role introductions
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Engagement models

Choose how much support you need.

Every engagement is scoped to where your firm is today.

01 · Build

Sales Infrastructure Build

Format Flat-fee projectTimeline 6 weeks

Install the sales operating system so growth no longer depends on the founder's memory and availability.

  • Custom sales playbook
  • HubSpot Sales Starter, fully configured
  • Sales activity mapping sessions
  • Strategic alignment before delivery
Scope a build
02 · Execute

Fractional Business Development

Format Monthly retainerTerm Ongoing

Senior BD capacity without a full-time hire. Bailie runs prospecting, outbound and deal strategy alongside your team.

  • Target accounts and outbound campaigns
  • Weekly pipeline reviews and deal movement
  • Proposals and conference strategy
  • CRM hygiene and reporting
Talk retainers
03 · Partner

Growth Partnership

Format Extended retainerLevel Executive

A strategic partner to the founder who owns revenue priorities, key accounts and the plan for scaling the team.

  • Everything in Fractional BD
  • Executive ownership of key accounts
  • Vendor, marketing and systems alignment
  • Hiring and capacity planning
Explore a partnership

Ready to build sales that scale past you?

Start with a 30-minute discovery call about where your sales stand today. No pitch deck.

Book a Discovery Call