Business Development  ·  Sales Infrastructure  ·  Founder Advisory
bailie@lohman.coLinkedIn ↗
Lohman Advisory
Book a Call
Fractional Business Development

Your sales shouldn't live in one person's head.

Lohman Advisory builds the pipeline, playbook and CRM that let founder-led firms grow past the founder. Revenue becomes repeatable, measurable and something you can hand off.

Book a Discovery Call Explore Services
Driving revenuesExpanding marketsBuilding partnerships
Deal pipeline · who owns it?
    Stages run by the founder: 5 of 5Every deal waits on one calendar

    Illustrative pipeline · stage names from a typical Lohman playbook

    The founder ceiling

    Consistent revenue. No system behind it.

    Most firms we meet are doing well. The founder closes nearly every deal, holds every key relationship, and carries the pipeline in their memory. It works until growth needs more hours than one person has.

    This isn't a performance issue. It's a systems gap.

    Every deal runs through you

    Prospects expect the founder on every call, so nothing moves while you're busy delivering.

    You can't see what's working

    No stage definitions or KPIs means no clear view of pipeline health or which activity produces revenue.

    Hiring feels like a guess

    Do you need a partner? A sales rep? Which work can you actually delegate? Without data, it's hard to decide.

    Client trust sits with one person

    Relationships belong to you, not the brand, which makes every handoff to your team feel risky.

    Services

    Everything between first conversation and signed contract.

    Start with the foundations, add hands-on business development, or bring Bailie in as a strategic partner.

    Engagement models

    Three ways to work together.

    Most clients begin with the build, then decide what support they need once the system is in place.

    01 · Build

    Sales Infrastructure Build

    Format Flat-fee projectTimeline 6 weeks

    Install the sales operating system so growth no longer depends on the founder's memory and availability.

    • Custom sales playbook
    • HubSpot Sales Starter, fully configured
    • Sales activity mapping sessions
    • Strategic alignment before delivery
    Scope a build
    02 · Execute

    Fractional Business Development

    Format Monthly retainerTerm Ongoing

    Senior BD capacity without a full-time hire. Bailie runs prospecting, outbound and deal strategy alongside your team.

    • Target accounts and outbound campaigns
    • Weekly pipeline reviews and deal movement
    • Proposals and conference strategy
    • CRM hygiene and reporting
    Talk retainers
    03 · Partner

    Growth Partnership

    Format Extended retainerLevel Executive

    A strategic partner to the founder who owns revenue priorities, key accounts and the plan for scaling the team.

    • Everything in Fractional BD
    • Executive ownership of key accounts
    • Vendor, marketing and systems alignment
    • Hiring and capacity planning
    Explore a partnership
    Bailie Lohman, founder of Lohman Advisory
    Bailie LohmanFounder & Principal
    Meet Bailie

    Built for deals with a lot of people in the room.

    Bailie Lohman has spent six-plus years leading complex B2B deal cycles across legal, finance, operations and executive stakeholders. She founded Lohman Advisory to give growing firms that same capability, plus the systems to keep it running.

    "Great deals are built on trust, shared vision and genuine connection."

    More about Bailie

    Ready to build sales that scale past you?

    Start with a 30-minute discovery call about where your sales stand today. No pitch deck.

    Book a Discovery Call